internet Magazine in the UK ran a full page on us in its Home Improvement section. Although they mentioned a lot of things we could improve we are quite happy for this advice, we could have paid an absolute fortune for this professional advice, and instead we got it free. A transcript is below and we address everything they say we could do better.

Run by 28 year old Gary Gray The Z Review is a movie site with a difference- you'll only find bad reviews. Gary used Dreamweaver 1.2 to build the site because it lets him see exactly what the final layout will look like, and also makes site management easier.

Yes Dreamweaver is excellent, and a boon for site management, saves me many a headache.

The site's main page is rather text heavy, yet doesn't really give you any useful information. This can be avoided- you shouldn't really need to describe what your site's search engine is for, and the 60 word description of the news pages could be summed up in one word - News. The page uses a typical navigation sidebar layout, and the text on the nav buttons should be enough to let people know where they lead.

Excellent advice and totally fair, I had planned the front page to look like that only temporarily,as an intro to a New site, but this only made me change it quicker to a page where all the updates to the site are placed.

If you're prepared to invest a little time learning basic JavaScript you can learn how to bring up more detailed descriptions of the options in the browser's status bar when the visitor moves the mouse over the buttons. Alternatively, most current Web authoring tools should help you to produce this effect automatically.

Not sure about this, Mouse Over in the Status Bar has always reminded me of a cheap trick, similar to the Blink tag, maybe when I have some spare time. But definetely NOT a priority, I mean how many people look at the Browser status bar?

The site's main page could be better employed providing details of the latest content additions - such as the latest content reviews and and movie news headlines.

Agreed and implemented as I already said above.

Most of the site's content consists of scathing reviews and features on mainstream Hollywood Cinema. If, like most of us, you find yourself increasingly irritated by the poor quality of blockbuster movies then you'll enjoy the site's angle. Some of the content is not clearly focused - anyone going to the news section would expect to find movie news but will be confronted with over 20 menu options for different news services. Gary has clearly got a bit carried away with all the free news services on the web. Few people are going to use a site like this if they're looking for the latest news headlines or technology news - but they will use a site like this if they're looking for movie news. If you have a site, it's important to decide what you want it to be about. The news button on a movie site should take visitors straight to the movie news - it's that simple.

Agreed, up to a point. I have amended the news page so that you are taken straight to the Movie news section, but I have put the menu options in a table on the right hand side of the page. MY reason for adding the news services was to add to the community feel of the site, IE use it as a one stop site for all your net needs. I use the news services myself and I find them a great way to keep up without surfing elsewhere, ie stickiness, and that is an important factor on the net too.

Finally this site desperately needs a decent URL. With its current address, it doesn't stand much chance of succeeding. People look at URL's like this and automatically assume it points to a third rate home page, since any site worth its salt would have a bespoke address. He could get www.thezreview.co.uk for around £20a year.

Totally agree, and as you can see we did get it, but cheaper than they said at £9.99 for TWO years !